The Earth Illusion
Make reality feel weird.
Then make it make sense.
Then make it make sense.
Three intuitive illusions that show how form and position shape what feels true. Then: subscribe to Lab Notes for deeper experiments and essays.
Your eyes insist the upper bar is longer. The ruler proves they’re equal. Context (position) rewrites truth.
Both orange circles are identical. Neighborhood (position) changes judgment.
Square A looks darker than B—until you reveal the bridge. Illumination (position) edits truth.
Why this matters
Perception writes your world. Your brain edits for context, expectation, and position. On this page, nothing cheated—but it often felt like it did. That’s the Earth Illusion: Truth = Form + Position.
Our work: design precise, repeatable experiments that reveal these edits—and turn them into tools for better attention, argument, and identity work.
House rules
- Everything demonstrable. No gimmicks, no vibes-only mysticism.
- Named handles you can practice (and teach).
- Signal over noise. Monthly cadence, lifetime calibration.
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Short essays, new demos, and field notes. One powerful email every month.
Episodes
Trailer embed
Episode 1
Episode 2